{"id":37435,"date":"2024-12-06T01:40:42","date_gmt":"2024-12-06T01:40:42","guid":{"rendered":"https:\/\/visibleone.com\/?p=37435"},"modified":"2025-04-01T00:51:10","modified_gmt":"2025-03-31T16:51:10","slug":"the-rise-of-instagram-for-businesses","status":"publish","type":"post","link":"https:\/\/visibleone.com\/blog\/the-rise-of-instagram-for-businesses\/","title":"The Rise of Instagram for Businesses","content":{"rendered":"\n\n\n
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The Rise of Instagram for Businesses <\/h1>\n \n Digital Marketing<\/a> Estimated Reading Time<\/span>\n 4 mins<\/span>\n
\n Updated December 09, 2023 <\/span>\n Published October 11, 2017<\/span>\n <\/div>\n <\/div>\n\n\n\n\n
\n \n Blog<\/a>><\/span>The Rise of Instagram for Businesses<\/span> <\/div>\n
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Instagram is one of the Facebook\u2019s apps that turned into a platform that gains over a billion users. Facebook is now more than just about messaging and staying in touch, Facebook as the\u00a0biggest social networking site<\/a>\u00a0is making a habit of launching new apps that soon turn into platforms. Hot on the heels of Facebook itself, Facebook Messenger and WhatsApp, their primary\u00a0photo-sharing app \u2013 Instagram. Besides its photo-sharing feature where users can share photos and use hashtags to let users find exactly what they\u2019re looking for (much like Twitter), Instagram users can also share short videos and upload \u2018stories\u2019 that highlight their favourite \u2018moments\u2019 (similar to SnapChat).<\/p>\n

Instagram also found a perfect balance between creativity and community; simplicity and specialist.\u00a0Instagram was launched on October 2010<\/a>, and within two months it hit one million users and it kept on growing ever since. Considering that Instagram has now\u00a0an incredible 500m+ monthly active users and 300m+ daily users<\/a>\u00a0all over the globe which had surpassed Twitter and Snapchat in the number of monthly active users, we can expect to see the platform cross the billion marks in 2018.<\/p>\n

So, what does this mean for your business?<\/b><\/p>\n

Instagram is currently the second most popular social media network in the world, behind only Facebook and recently introduced simplified analytics, thus making it easier for marketers to use it as an advertising platform.\u00a0Instagram is an easy to use mobile-exclusive platform that can immediately take, edit and post images in-the-moment experience, which naturally attracts more people. More than\u00a080 percent of the 600 million people<\/a>\u00a0who use Instagram each month follow a brand. And in the past month, more than 120 million people \u2014 or roughly 20 percent of Instagram\u2019s monthly audience \u2014 have used Instagram to visit a brand\u2019s website, get directions to a business location or contact a company by phone, email or direct message.<\/p>\n

With huge amounts of people just waiting to be exposed to your brand\u2019s content, Instagram is, no doubt, the best visual \u00a0marketing tool for businesses. Not only can businesses build trust with their audience by presenting through posting pictures and videos of the company\u2019s culture with its employees and what their product or service is all about, but showing them behind the scenes of their operations as well as encourage customers to partake by sharing their personal results and tagging the business. It taps into a community of very visual consumers; image quality is worth a thousand words and a great place to build a brand and loyal followers.<\/p>\n

Throw into the equation that Instagram ads are operated by Facebook\u2019s comprehensive Ads Manager platform, armed with the internet\u2019s most in-depth targeting options, there are different advertising options that let you to make\u00a0your ads more interesting and fascinating to your followers:<\/p>\n