{"id":14932,"date":"2024-12-02T02:24:54","date_gmt":"2024-12-02T02:24:54","guid":{"rendered":"https:\/\/visibleone.com\/?p=14932"},"modified":"2025-02-27T15:23:25","modified_gmt":"2025-02-27T07:23:25","slug":"6-reasons-why-people-dont-buy-from-your-ecommerce-website","status":"publish","type":"post","link":"https:\/\/visibleone.com\/blog\/6-reasons-why-people-dont-buy-from-your-ecommerce-website\/","title":"6 Reasons Why People Don\u2019t Buy From Your Ecommerce Website","content":{"rendered":"\n\n\n
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6 Reasons Why People Don\u2019t Buy From Your Ecommerce Website <\/h1>\n \n Guidelines & Tips<\/a>e-commerce<\/a>Website Development<\/a> Estimated Reading Time<\/span>\n 6 mins<\/span>\n
\n Updated November 17, 2023<\/span>\n Published August 23, 2018<\/span>\n <\/div>\n <\/div>\n\n\n\n\n
\n \n Blog<\/a>><\/span>6 Reasons Why People Don\u2019t Buy From Your Ecommerce Website<\/span> <\/div>\n
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Author: <\/span>Visibee<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Today, with the increase usage of the Internet,\u00a0customers choose to use online channels or ecommerce websites to purchase<\/a>\u00a0what they need just to escape from face-to-face interaction with salesperson because they feel pressure or uncomfortable when dealing with salespeople and do not want to be manipulated and controlled in the marketplace. This is especially true for those customers who may have had negative experience with the salesperson, or they just want to be free and make decision by themselves without salespersons\u2019 presence.<\/p>\n

In ecommerce, there are specific aspects from the customer\u2019s point of view which influence their buying decision. If you\u2019re wondering why your ecommerce website is not generating the sales or conversion you are expecting, here are some of the aspects that influence customer buying behavior.<\/p>\n

1.\u00a0Unprofessional Web Design<\/h2>\n

A website serve as the online portal of your business and if your ecommerce site have a poor design\u00a0regardless of whether it\u2019s the layout, color theme or content \u2013 low quality visuals can really make a bad impression in the minds of your website visitors.<\/p>\n

Google focuses on serving its users with quality and authoritative sites. If your site doesn\u2019t, it\u2019s your business that will suffer. Use real images instead of stock images; include a visual tour if possible; don\u2019t make your home page disorganized, let it be clean and professional.\u00a0Keep it simple. Don\u2019t let aesthetics overrule functionality!<\/p>\n

2. Poor User Experience<\/h2>\n

Yes great visuals are an important factor for a website but ignoring its usability can affect the users\u2019 experience and negatively influence their purchase decision and your sales..so you should think of it as a big problem.<\/p>\n

\u201cGood design is important, but usability is crucial.\u201d<\/i><\/b><\/p>\n

Make a clean, organized, and laid out in a fairly common approach website and at the same time smooth to use.\u00a0In the\u00a0development process of your ecommerce site<\/a>, make sure you build an intuitive site\u00a0with a well-thought out navigation that aids discoverability along with clear product categories and subcategories are a must. Navigation is vital to helping your visitor find what they are looking for.\u00a0This way, it will help you increase customer conversion and engagement.<\/p>\n

3. Boring Content<\/h2>\n

Does your site have good copy?<\/p>\n

Content is king when it comes to SEO. It is the fuel that make a website work. Well written copy should\u00a0be unique and relevant and must be applied in all the pages of your ecommerce site \u2013 from the home page to individual web pages.\u00a0Longer content tends to perform better<\/a>\u00a0than shorter content, with pages having the ideal length of 1000 words or more performing best. However, shorter pieces of content (300-500 words) can also perform well, provided they\u2019re densely and intelligently written.<\/p>\n

Lengthy page content with meaningless copy about how great your company is or your products and services are if you provided no proof or examples to back up your statements, tends to be ineffective for your potential customers.<\/p>\n

4. Complex Checkout<\/h2>\n

Hassle-free checkout is yet another factor for customers\u2019 purchasing decision. If you provide a complicated checkout process on your ecommerce site, customers will often abandon their purchase and this can restraint them to revisit your store in the future. Complex checkout process includes too much information requirements, long order forms, unavailable guest checkout option and automatic entry of repetitive credentials like billing or shipping address.<\/p>\n

According to a study,\u00a020% of shoppers don\u2019t complete their\u00a0<\/a>purchase\u00a0<\/i><\/b><\/p>\n

if the checkout process takes too long and is confusing.<\/i><\/b><\/p>\n

Filling out forms or navigating the checkout process are two trouble areas that can rapidly turn into a bad user experience. Customers wish a simple and logical process and complete the payment within one or two steps when using debit\/credit cards or net banking so the best way to do this is to ensure the checkout process has as few steps as possible.<\/p>\n

5. Overlooking Security Concerns<\/h2>\n

Shopping on ecommerce websites is not tangible so it requires a special credential of customer trust. Customers will not buy from an ecommerce site if they feel that their credit card details are not safe. Some concerns that\u00a0discourage customers to conduct transactions online<\/a>\u00a0are identity theft, personal information protection, and misuse of private consumer data.<\/p>\n

Design goes a long way with this but you need to give people other trust signals too.\u00a0Trust indicators include displaying user testimonials directly on your website or integrating buttons from review sites or social media networks, because when potential customers visit your site, they may not really know anything about you so they tend to find for these factors before making a purchase decision.<\/p>\n

6. Non-responsive Website<\/h2>\n

Is your ecommerce site optimized for mobile devices?\u00a0 Mobile search is the future\u00a0and most customers use their mobile phone to access the Internet. \u00a0If you don\u2019t have a\u00a0responsive web design<\/a>\u00a0that it can be viewed, browsed and navigated properly on mobile devices, you can expect that your potential customers will not stay longer on your site and are going to go on your competitors\u2019 site.<\/p>\n

If you want to reach people on mobile, you’ve got to start with the basics \u2014 a mobile site.\u00a0 While nearly\u00a075% of\u00a0users prefer\u00a0a\u00a0mobile-friendly site<\/a>, 96% of\u00a0consumers\u00a0say they’ve encountered sites\u00a0that were clearly not designed for mobile devices. Therefore it\u2019s crucial that your ecommerce site is responsive, and provides reliable viewing experience across every devices.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n