{"id":14875,"date":"2024-12-02T01:33:38","date_gmt":"2024-12-02T01:33:38","guid":{"rendered":"https:\/\/visibleone.com\/?p=14875"},"modified":"2025-01-23T16:39:38","modified_gmt":"2025-01-23T08:39:38","slug":"what-is-ppc-learn-about-pay-per-click-marketing","status":"publish","type":"post","link":"https:\/\/visibleone.com\/blog\/what-is-ppc-learn-about-pay-per-click-marketing\/","title":"What is PPC? Learn About Pay-Per-Click Marketing","content":{"rendered":"\n\n\n
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What is PPC? Learn About Pay-Per-Click Marketing <\/h1>\n \n Digital Marketing<\/a> Estimated Reading Time<\/span>\n 4 mins<\/span>\n
\n Updated November 17, 2023<\/span>\n Published September 19, 2018<\/span>\n <\/div>\n <\/div>\n\n\n\n\n
\n \n Blog<\/a>><\/span>What is PPC? Learn About Pay-Per-Click Marketing<\/span> <\/div>\n
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What is PPC?<\/h1>\n

PPC\u00a0stands for\u00a0pay-per-click,\u00a0is a method of purchasing keywords or key terms from\u00a0search engines\u00a0in order to get your ad on the first page\u00a0and gain visits naturally. The good thing with PPC marketing compared to other\u00a0Search Engine Marketing (SEM)<\/a>\u00a0is that you only pay for the clicks your ad receives and not for the views.<\/p>\n

Search engines like Google and Bing have preset a minimum rate on any given keyword or search term, according to its popularity and competition where the highest bidder typically earns the most prominent placement, with some caveats.<\/p>\n

PPC are shown above and below the\u00a0non-paid\u00a0organic search results<\/a>\u00a0when users are searching for specific products, services, and information that are related to your business offering at any given time. If someone clicks on your PPC advertising, they arrive at your landing page and you are charged an amount no more than what you bid.\u00a0So, if you bid $1.00 maximum on a specific keyword, for example, if you bid on the keyword \u201cweb design\u201d and that\u2019s the highest bid, your ad might show up in the very top spot on the results page. If 200 people click on your PPC advertising, then the search engine or PPC service will charge you a maximum\u00a0of\u00a0$200.00.<\/p>\n

\u201cIn PPC, the advertiser only has to pay when the viewer clicks on the ad.\u201d<\/h2>\n

When creating a PPC advertising campaign either on Google Ad words or Bing Ads, the advertiser is able to set a budget, create the advertisement, choose the length of the campaign, select the appropriate keywords, choose the landing pages the user directed to after clicking the ad and designate other settings. \u00a0Just make sure to have a well-researched and customized ad copy to attract prospective customers. Each time the ad is clicked, the agreed-upon amount is subtracted from the budget until it\u2019s depleted and the ad ceases to run until you replenish the fund.<\/p>\n

Why PPC is\u00a0Important to Digital\u00a0Marketing?<\/h2>\n

Pay-Per-Click Advertising can help to achieve campaign goals, including:<\/p>\n