{"id":14832,"date":"2024-12-02T00:56:31","date_gmt":"2024-12-02T00:56:31","guid":{"rendered":"https:\/\/visibleone.com\/?p=14832"},"modified":"2025-02-27T16:52:35","modified_gmt":"2025-02-27T08:52:35","slug":"is-responsive-design-essential-for-e-commerce-business","status":"publish","type":"post","link":"https:\/\/visibleone.com\/blog\/is-responsive-design-essential-for-e-commerce-business\/","title":"Is Responsive Design Essential for E-Commerce Business?","content":{"rendered":"\n\n\n
\n \n

Is Responsive Design Essential for E-Commerce Business? <\/h1>\n \n Web Design<\/a>e-commerce<\/a> Estimated Reading Time<\/span>\n 4 mins<\/span>\n
\n Updated November 09, 2023<\/span>\n Published October 31, 2018<\/span>\n <\/div>\n <\/div>\n\n\n\n\n
\n \n Blog<\/a>><\/span>Is Responsive Design Essential for E-Commerce Business?<\/span> <\/div>\n
\n
Author: <\/span>Visibee<\/span>\n <\/div>\n <\/div>\n <\/div>\n
\n \n \"\"\n<\/span>\n
\n \"\"<\/a>\"\"<\/a>\"\"<\/a> <\/div>\n <\/div>\n \n
\n \"\"<\/a>\"\"<\/a>\"\"<\/a> <\/div>\n <\/div>\n \n
\n

\"\"<\/h1>\n

Is Responsive Design Essential for eCommerce Business?<\/h1>\n

The relationship between Singaporean and their mobile devices is something that has been of great interest to website owners and marketers over the past few years.<\/p>\n

A\u00a0recent report\u00a0<\/a>has shown that\u00a0there are currently 4.3 million active mobile social Singaporeans, comprising 75% of the population. This improved by +8% or 300,000 new users.<\/i><\/p>\n

The study revealed that mobile phones and smartphones are the most used devices for browsing the Internet, used by 95% and 91% of the population, respectively. Meanwhile, 71% use laptop or desktops and 42% use tablets.<\/p>\n

Singapore showed high scores in the mobile connectivity index with an overall score of 83.42 out of 100.\u00a0The fact that such a large proportion of people are using the internet with mobile phones and smartphones establish the relevance of creating a responsive design in eCommerce will soon dominate\u00a0the Singaporean digital landscape.<\/p>\n

Why is a responsive E-commerce website so important?<\/h2>\n

Responsive websites adjust the appearance of the website on different screen sizes of mobile devices, tablets and desktops \u2013 no pinching or horizontal scrolling required.<\/p>\n

With the increasing number of users going mobile, responsive website has become an important aspect for all e-commerce businesses to become successful online. Your prospective customers are in fact accessing your website through a mobile device.\u00a0If their experience is ruined because your website is not responsive, you may lose the chance of converting them into a sale.<\/p>\n

Some of the benefits of having an e-commerce site that is responsive are as follows:<\/h3>\n

1.\u00a0Good customer experience<\/h2>\n

E-commerce website with responsive design delivers an exceptional online shopping experience to the shoppers. Customers are more likely to purchase if they can easily find what they\u2019re looking for on mobile. In contrast, customers are less likely to purchase if they have a bad website experience due to difficult navigation, missing functionality or a problem in the website\u2019s appearance. In fact, 40% of visitors have turned to a competitor\u2019s site after a bad mobile experience.<\/p>\n

2. Cost reduction<\/h2>\n

When you a responsive e-commerce website, you will only be building one version of a website for all screen sizes and that is more affordable than building a separate e-commerce or mobile website that needs more capital. This way, you can also manage the website easier because you don\u2019t need to meticulously modify the layout of text, pictures, and videos of the website depending on the device your visitors are using.<\/p>\n

3. Gain an Advantage Over Competitors<\/h2>\n

Almost every website today is going responsive and your customers are starting to expect sites to be mobile-friendly.\u00a0 Having a responsive e-commerce website means there is potential opportunity to stay ahead of your competition.<\/p>\n

4.\u00a0Google loves it<\/h2>\n

Responsive website has lots of advantages for business including ranking well on search engines. In fact, Google focuses on user experience and they even stated that they prefer responsive websites over those with both a desktop and mobile version. This means, Google favors responsive website because it is easier to use.<\/p>\n

If your e-commerce website is not responsive, then there\u2019s a little chance that you will not find your website on the top page of Google. So, build a responsive e-commerce website and make your business available on Google\u2019s first page naturally.<\/p>\n

5. Increased conversion rates<\/h2>\n

A robust responsive website can lead to stronger conversion rates in the future. It ensures that your visitors can easily navigate your site using any device, which in turn results in satisfied users as well as\u00a0increased conversions<\/a>.<\/p>\n

A ForeSee Results\u2019 report\u00a0said 54% of respondents that are \u201chighly satis\ufb01ed with their mobile experience are more likely to consider the company next time they want to make a similar purchase, and twice as likely to buy from the retailer\u2019s mobile channel again.\u201d<\/p>\n

Make your e-commerce site responsive and you\u2019ll have the ability to capture those coveted conversions!<\/p>\n

Bottom line<\/i><\/p>\n

The growth of mobile usage is huge and continuing, so building a\u00a0responsive e-commerce website<\/a> must be a key part of your online strategy and you\u2019ll reap the rewards in the future.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n