As a VP of marketing, Director of marketing, or sales executive you are well aware that even the best-planned marketing efforts can fail, and thorny economic times have only compounded the aggravation. You’ve been strained to cut your marketing expenditures significantly at the same time you’re...

This white paper introduces the common challenges in channel marketing campaign design, and provides proven ways of avoiding marketing inefficiencies and unnecessary costs.Partner campaign tracking and performance measurement solutions are currently offered by very few marketing companies. Because...