et patrons can be sent e-mails promoting specific products. Businesses, however, have to be careful about sending unsolicited e-mails because many customers and businesses are frustrated by the practice of spamming or sending out mass unwanted e-mails.Spamming on the Internet is equivalent to...

Direct Marketing is a marketing process where companies market to carefully targeted individual consumers with an appropriate, relevant and timely offer or message using one or more advertising media to obtain an immediate and measurable response or transaction.Direct Marketers communicate directly...