The most exciting area of marketing is direct marketing. When you hit on a mailing that gets winning results, it is a thrilling experience. There are not many things that can compare to opening your mailbox only to find a flood of envelopes or emails filled with orders and checks that all have your...

A direct marketing mailing list consists of the contact information of potential sales leads. The use of a direct marketing mailing list has become more and more popular these days. The fact is that more companies are beginning to look towards this method as a means of generating sales leads for...

Do’s and Don’ts of Direct Marketing activities directly (no pun intended) impact on the campaign success. The list below is by no mean exhaustive but will provide the serious marketers with an interesting overview.Telemarketing – Do-Not-Call-ListThe unpopularity of cold call telemarketing,...