White Shaarks

Web Design Company

We have created and launched many successful websites since our inception in 2009 for many different types of businesses. White Shaarks has the creative talent to translate to your sense of style, and the ability to turn your ideas into reality! Our website design customers range from small start-up companies to Medium corporations.

Professional Website Design

White Shaarks professional website design services are not only intended to be visually pleasing, our web design services also include full search engine optimization and promotion services.

White Shaarks Design is a professional website design company located in Mohali – but WS meet and work with selective clients from all over the United States. WS specialize in website design, e-commerce, online marketing, Flash multimedia and print graphics. DBurns Design features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that know how to get online results.

Ecommerce Design Specialists

Ecommerce website design solutions by professional website designers. WS is eCommerce Website Design! Do you need a Ecommerce website for your small business? Not sure where to begin? White Shaarks specializes in customized shopping carts and ecommerce website applications. We can design the website of your dreams. From basic websites to database driven e-commerce

solutions and online shopping cart websites, we’ve got you covered.

Web Site Development Consulting

Many factors can hinder your site’s maximum possible performance. Poor navigational structure, frames, image maps, misusage of multimedia effects and graphics, and lack of proper hosting are among a few of the most common problems that Web site owners face. The ideal time to start thinking about search engine optimization for your Web site is before the site’s creation has even started.

If search engine marketing is important to the success of your site, you must design it to be as “search engine friendly” as possible from the start. Web designers and developers often do not realize that text contained within graphics, especially text inside Flash files, cannot be indexed by spiders. You cannot rely entire on Meta tags to attain top ranking positions, site copy is important too.

Website Design, optimization and marketing

Different designs appealing, smart websites which attract viewers and effectively convey your message so that you get results. WS focus on making websites that are easy to navigate, without compromising aesthetic quality. Our websites incorporate solid graphic design skills, high-end programming applications, and cutting edge optimization techniques.

Hotel Website Design and Promotions: Our online marketing solutions apply to independent hotels and branded hotels that allow the franchisees to develop independent websites. Milestone works with over 700 hotels and resorts to develop and market independent websites. Milestone is also a preferred vendor for several major brands for developing independent website solutions.

Professional Web Hosting

White Shaarks is the preferred choice for hosting personal and small business websites. Our high quality service includes fast and reliable servers, professional and friendly staff, multiple free tools, and a feature-rich hosting package. And all this provided at an unbeatable price.WS use and recommend only high quality, professional web hosting services in order to ensure that their web design clients avoid costly downtime that often occurs with cheap web hosting companies.

Professional Joomla Hosting

White Shaarks gives you everything you need to start and manage your Joomla website successfully! Our All-inclusive Joomla Web hosting package provides you with great features, Joomla optimized servers, multiple free website resources, and expert Joomla support.

Professional Drupal Hosting

Everything you need for your Drupal website in one All-Inclusive web hosting package with great features, powerful servers, multiple free extras, and high quality customer service!

Speed Limit Studios is a professional full-service web design company. We specialize in web design and development, but we also place a lot of focus on marketing web sites and businesses. That’s because we know that having a great web site isn’t enough. You have to be able to market that web site so that Internet users can find you. That’s why we don’t just create a good-looking web site and then wash our hands of it. We work with you to ensure that the web sites gets outstanding results – your company deserves no less.

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I’ve been trying to get to grips with SEO and link building for quite sometime now but I’m struggling to find a quality site with up to date news and some good recommendations. Can anybody recommend one?

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I am a web design student and I have to set up an ecommerce site. I have the shopping cart thing down, but I would like to set it up so each person can create there own login/account. I really have no idea how to do this. Can someone help me out please?

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For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic flaw … the rules change. Search engines are in a constant state of evolution in order to keep up with the SEO’s in much the same way that Norton, McAfee, AVG or any of the other anti-virus software companies are constantly trying to keep up with the virus writers.

Basing your entire websites future on one simple set of rules (read: tricks) about how the search engines will rank your site contains an additional flaw, there are more factors being considered than any SEO is aware of and can confirm. That’s right, I will freely admit that there are factors at work that I may not be aware of and even those that I am aware of I cannot with 100% accuracy give you the exact weight they are given in the overall algorithm. Even if I could, the algorithm would change a few weeks later and what’s more, hold your hats for this one; there is more than one search engine.

So if we cannot base our optimization on a set of hard-and-fast rules what can we do? The key my friends, is not to understand the tricks but rather what they accomplish. Reflecting back on my high school math teach Mr. Barry Nicholl I recall a silly story that had a great impact. One weekend he had the entire class watch Dumbo The Flying Elephant (there was actually going to be a question about it on our test). Why? The lesson we were to get from it is that formulas (like tricks) are the feather in the story. They are unnecessary and yet we hold on to them in the false belief that it is the feather that works and not the logic. Indeed, the tricks and techniques are not what works but rather the logic they follow and that is their shortcoming.

And So What Is Necessary?

To rank a website highly and keep it ranking over time one must optimize it with one primary understanding, that a search engine is a living thing. Obviously this is not to say that search engines have brains, I will leave those tales to Orson Scott Card and other science fiction writers, however their very nature results in a lifelike being with far more storage capacity.

If we consider for a moment how a search engine functions; it goes out into the world, follows the road signs and paths to get where it’s going, and collects all of the information in its path. From this point, the information is sent back to a group of servers where algorithms are applied in order to determine the importance of specific documents. How are these algorithms generated? They are created by human beings who have a great deal of experience in understanding the fundamentals of the Internet and the documents it contains and who also have the capacity to learn from their mistakes, and update the algorithms accordingly. Essentially we have an entity that collects data, stores it, and then sorts through it to determine what’s important which it’s happy to share with others and what’s unimportant which it keeps tucked away.

So Let’s Break It Down …

To gain a true understanding of what a search engine is, it’s simple enough to compare it to the human anatomy as, though not breathing, it contains many of the same core functions required for life. And these are:

The Lungs & Other Vital Organs – The lungs of a search engine and indeed the vast majority of vital organs are contained within the datacenters in which they are housed. Be it in the form of power, Internet connectivity, etc. As with the human body, we do not generally consider these important in defining who we are, however we’re certainly grateful to have them and need them all to function properly.

The Arms & Legs – Think of the links from the engine itself as the arms and legs. These are the vehicles by which we get where we need to go and retrieve what needs to be accessed. While we don’t commonly think of these as functions when we’re considering SEO these are the purpose of the entire thing. Much as the human body is designed primarily to keep you mobile and able to access other things, so too is the entire search engine designed primarily to access the outside world.

The Eyes – The eyes of the search engine are the spiders (AKA robots or crawlers). These are the 1s and 0s that the search engines send out over the Internet to retrieve documents. In the case of all the major search engines the spiders crawl from one page to another following the links, as you would look down various paths along your way. Fortunately for the spiders they are traveling mainly over fiber optic connections and so their ability to travel at light speed enables them to visit all the paths they come across whereas we as mere humans have to be a bit more selective.

The Brain – The brain of a search engine, like the human brain, is the most complex of its functions and components. The brain must have instinct, must know, and must learn in order to function properly. A search engine (and by search engine we mean the natural listings of the major engines) must also include these critical three components in order to survive.

The Instinct – The instinct of a search engines is defined in it’s core functions, that is the crawling of sites and either the inability to read specific types of data, or the programmed response to ignore files meeting a specific criteria. Even the programmed responses become automated by the engines and thus fall under the category of instinct much the same as the westernized human instinct to jump from a large spider is learned. An infant would probably watch the spider or even eat it meaning this is not an automatic human reaction.

The instinct of a search engines is important to understand however once one understands what can and cannot be read and how the spiders will crawl a site this will become instinct for you too and can then safely be stored in the “autopilot” part of your brain.

The Knowing – Search engines know by crawling. What they know goes far beyond what is commonly perceived by most users, webmasters and SEOs. While the vast storehouse we call the Internet provides billions upon billions of pages of data for the search engines to know they also pick up more than that. Search engines know a number of different methods for storing data, presenting data, prioritizing data and of course, way of tricking the engines themselves.

While the search engine spiders are crawling the web they are grabbing the stores of data that exist and sending it back to the datacenters, where that information is processed through existing algorithms and sp@m filters where it will attain a ranking based on the engine’s current understanding of the way the Internet and the documents contained within it work.

Similar to the way we process an article from a newspaper based on our current understanding of the world, the search engines process and rank documents based on what they understand to be true in the way documents are organized on the Internet.

The Learning – Once it is understood that search engines rank documents based on a specific understanding of the way the Internet functions, it then follows that in order to insure that new document types and technologies are able to be read and that the algorithm be changed as new understandings of the functionality of the Internet are uncovered a search engine must have the ability to “learn”.

Aside from a search engine needing the ability to properly spider documents stored in newer technologies, search engines must also have the ability to detect and accurately penalize sp@m and as well as accurately rank websites based on new understandings of the way documents are organized and links arranged. Examples of areas where search engines must learn in an ongoing basis include but are most certainly not limited to:

Understanding the relevancy of the content between sites where a link is found Attaining the ability to view the content on documents contained within new technologies such as database types, Flash, etc. Understanding the various methods used to hide text, links, etc. in order to penalize sites engaging in these tactics Learning from current results and any shortcoming in them, what tweaks to current algorithms or what additional considerations must be taken into account to improve the relevancy of the results in the future.

The learning of a search engine generally comes from the uber-geeks hired by and the users of the search engines. Once a factor is taken into account and programmed into the algorithm it them moves into the “knowing” category until the next round of updates.

How This Helps in SEO

This is the point at which you may be asking yourself, “This is all well-and-good but exactly how does this help ME?” An understanding of how search engines function, how they learn, and how they live is one of the most important understandings you can have in optimizing a website. This understanding will insure that you don’t simply apply random tricks in hopes that you’ve listened to the right person in the forums that day but rather that you consider what is the search engine trying to do and does this tactic fit with the long term goals of the engine.

For a while keyword density sp@mming was all the rage among the less ethical SEOs as was building networks of websites to link together in order to boost link popularity. Neither of these tactics work today and why? They do not fit with the long-term goals of the search engine. Search engines, like humans, want to survive. If the results they provide are poor then the engine will die a slow but steady death and so they evolve.

When considering any tactic you must consider, does this fit with the long-term goals of the engine? Does this tactic in general serve to provide better results for the largest number of searches? If the answer is yes then the tactic is sound.

For example, the overall relevancy of your website (i.e. does the majority of your content focus on a single subject) has become more important over the past year or so. Does this help the searcher? The searcher will find more content on the subject they have searched on larger sites with larger amounts of related content and thus this shift does help the searcher overall. A tactic that includes the addition of more content to your site is thus a solid one as it helps build the overall relevancy of your website and gives the visitor more and updated information at their disposal once they get there.

Another example would be in link building. Reciprocal links are becoming less relevant and reciprocal-links between unrelated sites are virtually irrelevant. If you are engaging in reciprocal link building insure that the sites you link to are related to your site’s content. As a search engine I would want to know that a site in my results also provided links to other related sites thus increasing the chance that the searcher was going to find the information that they are looking for one way or another without having to switch to a different search engine.

In Short

In short, think ahead. Understand that search engines are organic beings that will continue to evolve. Help feed them when they visit your site and they will return often and reward your efforts. Use unethical tactics and you may hold a good position for a while but in the end, if you do not use tactics that provide for good overall results, you will not hold your position for long. They will learn.

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I have been working as a content writer fro some time but am at a disadvantage when a client asks me if I am a SEO expert. I know it’s not that difficult to be one but I don’t know whether I have to take a course to qualify as one or just work with a SEO firm to pick up the tricks. Please help.

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Do you own a company or a business? If so then you should consider creating a website for your business as this is a great way to increase your company’s online presence while increasing the number of sells that you make online. Many companies have been able to do just that by taking their businesses online. The first step of taking a business online is finding a good website design company to design you a website. After getting a website designed, you will need to find a company to host your website. Many people are starting to use web design New Mexico companies as a way to get designed websites for cheaper prices. Web design Albuquerque companies will be able to offer their clients cheaper prices. There are of course many other things that should be taken into consideration when choosing a web design New Mexico company besides the prices.

 

Those searching for website designers should look for web design Albuquerque companies. You will find that there are many different web design New Mexico companies to choose from which can make the selection process very difficult. You should highly consider doing business with TGS Web Design. This is one of the few web design Albuquerque companies that will be able to turn your dreams into reality. There are many companies that will drastically change your ideas to help make the web site designing easier. TGS Web Design will not make changes to your ideas at all. Your website will be made using your unaltered ideas.

 

This specific web design New Mexico offers many different services as well as custom website design. The company also provides ecommerce services for those who wish to sell products on their websites. The company also has the skills needed to build and develop database specific applications. This company is also capable of creating specially designed custom 3D logos for websites. This is one of the few web design Albuquerque companies that offer both website design and website hosting. You can also choose to get custom graphics for you website if you wish. The company will also be able to search engine optimize your website.

 

There are few website design companies that take end users into consideration. TGS Web Design is one of the few companies that do. This is an extremely important as it will help websites become easier to navigate. This company’s hosting services are absolutely outstanding and will be able to help keep your website up 99.9% of the time. This is crucial to making sure that visitors will be able visit your page without any trouble. The company builds websites that are very easy to navigate. Throughout the course of many years, this company has launched many successful projects.

 

There are many companies that will be out to rob you. TGS Web Design is not one of these companies. This company will be able to offer you a web design solution that will be able to suit whatever type of budget that you are working with. This company will be able to provide you with outstanding quality websites at very cheap prices. This company is operated by a local crew. This team of professionals will be able to help you throughout the entire process. The crew will be there all the time to be able to help answer all of your questions.

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What are all the techniques we want to learn for becoming SEO Expert?

Which is best guide for learning SEO (Search Engine Optimization) ?

Give some links for learning advanced techniques with free of cost?

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One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

What is a search engine?

The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories…

Human-Powered Directories

The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directory’s website requesting their site be included in the directory and include their website’s title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directory’s criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.

The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what you’re looking for especially if it’s a new web page. The other downside from the directories’ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my company’s “search engine”, OurChurch.Com’s Directory of Christian Websites, like almost all church/Christian “search engines”, is a human-powered directory.

Crawler/Spider-Powered Search Engines

The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.

The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.

The Crawler

As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers…

1) Search bots periodically reread every web page in their database. Why does this matter?

• You don’t have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information.

• You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.

2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?

• If you add a new page to your website or create a new website, it’s important to add a link to it on a web page that is already in the search engines.

• If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.

3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?

• If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines.

• Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.

The Ranking Algorithm

Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.

Exactly which factors a search engine looks at and how they’re weighted is called the search engine’s search ranking algorithm. It’s like the search engine’s “secret sauce.” Each search engine’s algorithm is different and each is a heavily guarded secret.

Why does this matter?

• There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings.

• Because each search engine’s ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase.

• Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most.

• Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results.

• Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.

The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your website’s search engine rankings.

The Search Engine Results Pages (SERPs)

The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that you’re probably most familiar with – the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.

That list of websites is called the search engine results page and sometimes referred to as the SERPs.

If you do a search and look at the SERP, you’ll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so they’re often referred to as Pay-Per-Click or PPC ads.

In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.

Why does this matter?

From the searcher’s perspective, there is nothing wrong with clicking on a paid link. You may find what you’re looking for there. But it’s important to be aware of which websites paid to be in the results and which are there naturally.

From the web administrator’s perspective, it’s important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.

Help the Search Engines

With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases it’s relevant for. Give them the help they need. That’s where search engine optimization comes in, but I’ll get to that on another day.

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The Atlanta Braves® team logo can now be featured on the Major League Baseball™ Extra Bases™ Credit Card issued by Bank of America.  (www.bravescreditcard.com).   This rewards credit card is scoring big with avid baseball fans and credit card consumers across the country.  Like many department stores, colleges and airlines have done for decades, Major League Baseball™ teams are now being displayed on consumer credit cards.  These sports oriented rewards credit cards — a great way for fans to express their undying team loyalty –  are proving to be a home run in the credit card industry.

Features offered by the Major League Baseball™ Extra Bases™ Credit Card from Bank of America include:

•           No annual fee.

•           0% introductory Annual Percentage Rate (APR) on balance transfers and cash advance checks for your first 12 billing cycles.

•           Earn 1 point for every net retail dollar spent redeemable for MLB™ autographed memorabilia, once-in-a-lifetime MLB™ experiences, cash rewards and travel with no blackout dates.

•           Get an official MLB™ licensed jersey after your first qualifying transaction(s) using your MLB™ Extra Bases™ credit card.

During a period of economic instability, uncertainty in the stock market, illiquidity in the credit markets and the softening real estate market, one thing remains constant – sports fans are crazy about Major League Baseball.  Historically, baseball has given the public something to believe in and something to hope for, particularly during difficult economic times.   With the MLB™ Extra Bases™ credit card, Braves fans can be reminded of their favorite team every time they take out their wallets.  Real fans carry the card with pride.  Visit www.bravescreditcard.com to complete the credit card application online in a few short minutes.

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The Green Bay Packers official team logo is now being proudly displayed on the NFL Extra Points™ Platinum Plus® Visa® Credit Card from Bank of America.  (www.packerscreditcard.com).   This rewards credit card has proven to be a touchdown with fans across the country and has made huge strides in the rewards credit card industry.  Like many retailers, universities and airlines have done for decades, NFL football teams, in association with Bank of America, now offer credit card consumers valuable rewards above and beyond the cool factor of having their favorite team printed on their credit cards.  These football-oriented credit cards are scoring big with sports fans in every state.

The NFL Extra Points™ Platinum Plus® Visa®™ Credit Card from Bank of America has important features, which include:

•           No Annual Fee.

•           0% Introductory Annual Percentage Rate (APR) on balance transfers and cash advance checks for your first 12 billing cycles.

•           A $50 NFLshop.com gift card after your first qualifying transaction(s) using your NFL Extra Points™ Visa® Credit Card.

•           100% fraud protection

•           Earn 1 Point for every dollar you spend in net retail purchases. Points are redeemable for NFL merchandise, tickets, and VIP passes to NFL experiences.

•           Online account access and Points management.

At a time when consumers are nervous about the uncertainty in the stock market, illiquidity in the credit market and the softening real estate market, one thing remains constant – sports fans love NFL football.  Historically, football has given its fans something to believe in and something to hope for, particularly during difficult economic times.   With the NFL Extra Points™ Platinum Plus® Visa®™ credit card, Packers fans can be reminded of their favorite team every time they open their wallets.  Real fans carry the card with pride.  Visit www.packerscreditcard.com to complete the credit card application online in just a few short minutes.

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