Web Designer | SEO Specialist Resume

Perminderjit S. Dhanoa Complete Resume

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Professional Experience 1

July 2009 - Janurary 2010
Company: The Immediate Resource/Atlantis Trading Corporation- Dallas,TX
Position:Internet Marketing Manager
Website:TheImmediateResource.com

Accomplishments

  • Created a standard for adding products to the website.
  • Photographed all products that was going to be sold.
  • Edited all images, sizes, colors, silhouette- ready for upload
  • Used specialized software for product display on web.
  • Added all images to Counter Point Database System so sales reps can easily associate product information with actual product to facilitate sales.

Professional Experience 2

March 07 - May 2009
Company: Legacy Merchandise Group - Dallas,TX
Position:SEO Marketing Manager, Affiliate Manager, Production and Development
Websites:
Julie-ann.com, JagApparel.com, GadgetRealm.net, TechBlogUp.com, MindCafe.Org, iWebContent.com, MrFind.com, TruckTrainHorns.com, DirectMovieDownloads.net, FullMusicDownLoads.net, BusinessCardDiscounts.com

Analytical Skills

  • Redesigned site architecture, file naming on all websites.
  • Analyzed Log files and WebTrends files for website statistics to increase website traffic.
  • Implemented effective copywriting skills into meta tags that include descriptive and enticing keyword rich content to optimize web site ranking for websites for natural search engine listings.
  • Managed the development, implementation, and execution of the company's online marketing strategy, campaigns, and daily activities.
  • Defined operating strategies for customer contact strategies, on-line advertising, email marketing, search engine, and affiliate programs to drive incremental business across all channels.
  • Created effective designs for emails and supporting landing experiences for static and dynamic-content driven campaigns

Accomplishments

  • Increased web traffic on multiple websites using good SEO techniques.
  • Started and increased adsense revenue on 5 websites. Revenue per month averages $600 per month.
  • Maintained & designed 2 major search engines: MrFind.com and A2S.biz
  • Started affiliate programs for jagapparel.com, businesscarddiscounts, gadgetrealm.net and techblogup.com
  • Started an affiliate program with long term relationships with other companies for orders.
  • Created online Store Front using 1st Americommerce.com and then AspDotNetStoreFront.com.
  • Edited XML packages and source codes on AspDotNetStoreFront.com shopping cart to enable special features on ecommerce websites.
  • Created the Julie Ann Partner Program (from scratch). Designed complete websites for clients Charge monthly fee and SEO. Kept websites updated for several clients (7 websites)
  • Created Multiple Blogs, content and traffic then resold websites at profit
  • Website ranks well for major products keywords after redesigning:
  • Conducted email marketing, created email designs and templates for 20,000 qualified customers.
    Julie-Ann.com: wholesale women’s apparel, wholesale plus size clothing, cheap wholesale clothing. Plus over 60 keywords or more.
    GadgetRealm.net: top 10 google gadgets, best new gadgets, gadgets for 2010 > Many More
    Techblogup.com – coolest new gadgets > Many more.
  • Implemented improvements to the existing sites that result in higher natural search listings.
  • Analyzed objectives, business, industry, target market, potential customers, and competitors to gain a better understanding of the most effective approach to increase Internet sales and revenues.
  • Created Concept and increased monthly revenue for DirectMovieDownloads.net and FullMusicDownloads.net.
  • Redesigned TruckTrainHorns.com increased sales from $50.00 a month to over $2,000. Appear on Search Engines page 1 on multiple high performing keywords.

Professional Experience 3

Company: Camp Shane Inc - Irvington, NY
Position:SEO / Webmaster / Graphics Designer
Websites:CampShane.com

Analytical Skills

  • Performed in depth analysis of client’s website
  • Analyzed Log files and WebTrends files for website statistics to increase website traffic.
  • Redesigned Site Architecture and File Naming System for  http://www.campshane.com
  • Implemented effective copywriting skills into meta tags that include descriptive and enticing keyword rich content to optimize web site ranking for website for natural search engine listings.
  • QA for Website

Accomplishments

  • Implemented improvements to the existing site that result in higher natural search listings.
  • Analyzed objectives, business, industry, target market, potential customers, and competitors to gain a better understanding of the most effective approach to increase Internet sales and revenues
  • Redesigned navigation for http://www.campshane.com
  • Used Craigslist.com, Friendster.com and MySpace.com as additional methods of free advertising to bring qualified customers to websites.
  • Used additional advertising tool to bring qualified customers/ users to website.
  • Website ranks well for major products keywords after redesigning: Weight Camp, Camp, New York Camp on major search engines

Professional Experience 4

Feb. 06 - Sep 06 (Contract Based 6 Months)
Company:Optima Communications Systems - Irvington, NY
Position:Search Engine Optimization Specialist ( SEO ) / Webmaster
Websites:OptimaCommunications.com, aTelephoneSystem.com, UsedPhonesOnline.com, aaaPhone.com

Analytical Skills

  • Performed in depth analysis of client's websites (clients rankings, internet presence, search engine saturation, linkage partnerships and popularity), while taking into account clients advertising needs and marketing objectives and offered ideas to upper management on appropriate course of action for www.UsedPhonesOnline.com, www.OptimaCommunications.com and www.aTelephoneSystem.com
  • Research and evaluate penetration and competitiveness of relevant keywords and keyword phrases that reflect client's products and services.
  • Research and implement relevant search engine advertising keyword phrases in Google Adwords and Yahoo Search Marketing to drive relevant traffic to clients web site.
  • Analyzed Log files and WebTrends files for website statistics to increase website traffic.

Technical Skills

  • Designed Site Architecture and File Naming System for www.UsedPhonesOnline.com and www.OptimaCommunications.com as well as parts of www.aTelephoneSystem.com
  • Implemented effective copywriting skills into meta tags that include descriptive and enticing keyword rich content to optimize web site ranking for 3 websites for natural search engine listings.
  • Developed and maintained enticing copy, relevant keywords relative to clients promotion and keyword bids in Google and Yahoo to increase traffic to clients web site.
  • QA for all 4 Websites.

Accomplishments

  • Paid Advertising: Google Adwords, Google Click to Call, Google AdSense and Yahoo Search Marketing
  • Increased Click Through Rate (CTR from 1.89% to about 5%) in Google Adwords. Google's average is 2%.
  • Increased Keywords from 500 to 14,000 keywords using existing budget of $10,000 per month ($60,000 for 6 months).
  • Increased Online Sales of websites using existing budget of $6,000 monthly in Google Adwords.
  • Increased Online Sales of websites using existing budget of $3,000 monthly in Yahoo Search Marketing.
  • Used Craigslist.com, Friendster.com and MySpace.com as additional methods of free advertising to bring qualified customers to websites.
  • Redesigned look and navigation for www.UsedPhonesOnline.com using CSS
  • Redesigned Ebay.com Online Store (http://stores.ebay.com/UsedPhonesOnline: the look, design, copy, myebay copy, added reviews and guides, navigation and keywords) and increased sales on eBay, which was also used as an additional advertising tool to bring qualified customers to website.
  • Website ranks well for major products keywords after redesigning: Avaya Products, Avaya Business Phones, One X, IP Office, Avaya Business Phones, Business Phones, Office Telephones, Refurbished Phones, Used Business Phones, Business Telephones, Office Phones, New York Business Phones on major search engines.
  • Redesigned 2 out of 4 websites completely within 6 months, partially redesigned the 3rd website as well as implemented improvements to the existing site that result in higher natural search listings.
  • Analyzed objectives, business, industry, target market, potential customers, and competitors to gain a better understanding of the most effective approach to increase Internet sales and revenues.

Professional Experience 5

Sept 99 - Oct 05
Company:Christopher Radko for Rauch Industries - Tarrytown, NY
Position:Internet Project Manager / Webmaster / Email Marketer
Websites: www.ChristopherRadko.com

Analytical Skills

  • Project Manager from conception to implementation (13 months) - Channel Conflict Web Program.
  • Researched goals and determined expenses for the Channel Conflict Web Program.
  • Researched, discussed and defined requirements, managed any open issues on the Channel Conflict Web Program with senior management, retailers and dealers to negotiate terms and conditions of contract and also make sure that these risks are effectively managed, reduced and resolved.
  • Research and analyze to offer ideas to upper management on appropriate course of action to attract target demographics.
  • Worked with Radko retailers on suggestion for improvements for their online stores, which resulted in higher profits and ranking.

Technical Skills

  • Acted as a liaison between software vendor, retailers, senior management, IT and graphics department to better facilitate needs of each group and explain, implement, and to execute operations effectively.
  • Designed Site Architecture and File Naming System for the Website.
  • Optimized the various site components including copy, page title/descriptions, etc.
  • QA for the Website.
  • Conducted HTML email marketing in Microsoft Outlook. Built a database of 35,000 target customers.

Accomplishments

  • 2005: Implemented Channel Conflict Web Program in 3 separate phases.
  • 2005: Channel Conflict Web Program generated over $1.4 million dollars in Online Dales in the 4th quarter of 2005.
  • 2004: Increased online e-commerce sales from $105,000 to $450,000.
  • 2004: Decreased web costs by 25%.
  • 2004: Website ranks on First Page in all major search engines for keywords: Christmas Ornaments, Glass Ornaments, and Ornaments.
  • 2004: Redesigned the Christopher Radko website as well as implemented improvements to the existing site that result in higher natural search listings without Paid Advertising and Marketing for search engines.
  • 2003: Undertook additional job responsibilities and team projects by working with Product Development, IT, Customer Service and Graphics Department, which resulted in higher online sales and improved all department visibility and communication.
  • 2003-2005: Analyzed objectives, business, industry, target market, potential customers, and competitors to gain a better understanding of the most effective approach to increase Internet sales and revenues

Perminderjit S. Dhanoa Education

Mercy College - Dobbs Ferry, NY
Masters of Science in Internet Business Systems
GPA 3.6

Lehman College (CUNY) - Bronx, NY
Bachelor of Science in Computing and Management
GPA 3.3

Iona Preparatory High School - New Rochelle,
NY Regents Degree
(Honor Roll: 4 Year average 91%)

Perminderjit S. Dhanoa Skills

SEO, SEM, Google Adwords, Google AdSense, CJ & ShareaSale Affiliate Programs, Yahoo Search Marketing, WebTrends, CSS, HTML, ColdFusion, Lawson Database Systems, MS Word, Excel, Access, Outlook, Microsoft Project, Netobjects Fusion, Debabelizer, Flash MX, The VR Vortex Email Marketing & Database,All FTP Programs, Americommerce, AspDotNetStoreFront, WordPress, Adobe Creative Suite, PhotoShop, Dreamweaver, Zoomify, Blue Tree Direct, Constant Contact, RatePoint,

References available on request

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  • Web Editing for SEO
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  • Web Design Services

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This company is really the best. They fully created my website within 3 days. Created all graphics for the website a nd I was very pleased with the out come. Now my sales are booming through the roof .

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